The R&D imperative for industry has never been more compelling. The three authors explain how firms can enhance the value of their R&D investments.
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Master them, shatter them, and break through the barriers to organisational change.

How the Next-Generation Companies are achieving peak performance and profitability.
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Working side by side for many years with clients in different industries in the never-ending turbulence of change initiatives, the authors noticed increased disruption and ‘change fatigue’. Drivers for change such as converging technologies, e-business and the growing number of mergers and acquisitions, have created a vicious spiral in which pressure to perform leads to accelerating change initiatives.
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Product juggernauts have redefined existing markets and created new bases of competition. They have achieved domination by focusing their entire organisation on the interlocking elements of the product creation process.
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How leadership and drive create commercial innovations that sweep the world. Based on the real-life stories of 14 phenomenally successful products and services.
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